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Driving Business Growth Through Emotional Intelligence.

Each of us pitches ideas every day. Regardless of what idea we're selling--or who we're selling it to--it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win.

“The Hidden Agenda lays out a blueprint for determining the hidden agendas of decision makers – and in the process transcend persuasion and create connections.” —Jeff Haden, Inc. Magazine “A modern day Don Draper, Allen shows that he knows how to sell because he knows what his audience will buy.” —Publishers Weekly


A Leadership Course for the Rising Star

As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of The Case of the Missing Cutlery results in Kevin learning to rise to the occasion, to become a leader who inspires followers and is able to rely on their hard work and support. Kevin has called upon this story countless times during his long career in advertising, and has shared it broadly on the BBC’s Radio 4 program, “Four Thought.”

“This man gets in people’s heads.” —Adweek “The secret to winning new business.” —Forbes

As reccomended by:

Game Creator Kevin Allen

Kevin Allen is EI Games’ co-founder and content creator. Following a distinguished global advertising career he set out on a new journey to help companies, schools and individuals succeed.


He is the bestselling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star. He has been published in Forbes, Harvard Business Review, CNN and CNBC, Fox Business, and Inc. Magazine, Fast Company and has been featured on BBC Radio.


Kevin is recognized as one of the world’s most accomplished growth professionals, working with global companies like Google, Burberry and Verizon, and lectures at Columbia University, Harvard, Miami Ad School, Queen Mary University and Regents University London.


His award-winning training programs have helped thousands of people achieve success at companies around the world.

CEO. Bestselling Author. Business Growth Expert



Occurs when teams are given the tools and freedom to experiment."

-Kevin Allen, CEO

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